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Carita Paris
The history of Carita has the allure of a modern fairytale: it is the rapid track record of two talented women, the sisters Maria and Rosy Carita who began their professional activity in 1929 in Toulouse, in a little hairdressing salon which was immediately attended by the most sophisticated women in town. Shortly after the Carita sisters move into the city centre of Toulouse with their new salon featuring 40 cabins for beauty treatments.
Their adventure would then take them to Paris where they opened their premises at No. 5 Faubourg Saint-Honorè, at the heart of the elegant and fashionable town and three years later with 50 employees they moved on to take up residence in a three story building on the same street where 1952 the Duchess of Windsor inaugurated the Carita Beauty Institute.
The salon is attended by an international clientele: the rich, famous and beautiful. The Carita sisters create a new hair cut for a by then simple student of architecture, Farah Diba, transforming her into the empress of Iran; they make up the famous chignon of Maria Callas; they cut the long hair of Juliette Gréco; they invent the ponytail of Brigitte Bardot, the fringe of Mireille Mathieu and transform the brunette Catherine Deneuve into the bright blonde of “The Young Girls of Rochefort”.
In these premises they started the production of beauty products and cosmetics. The primal reflection was that a perfect haircut was not enough to underline a woman’s beauty. Rosy and Maria Carita liked to say: "There is a face under the hair: you must look in the mirror". They saw “global beauty" as an obvious concept, a certainty, and the development of formulas and beauty products is based upon this perception meant to satisfy the needs of every individual woman.
The intuitions of the sisters, their pioneering spirit and the beauty house’s experience continue to guide all Carita’s activities, starting with the research and development of new technologies and products in their research laboratories. Today Carita is an internationally renowned cosmetics brand, famous for its high quality produce and excellence in services. An important strong point is the tradition of the “Maison de Beauté”, which stands for the concept of special products for face, body and hair care and a variety of aesthetical treatments.
Carita treatments ensure excellent results thanks to the synergy of innovative e products such as “Rénovateur” – a cocktail of toasted sunflower seeds and essential oils – that is an excellent exfoliator that produces immediate effects on the skin, together with the excellent “IDEAL PRO-LIFT”, a machine created by Carita to cleanse skin deep-down, thus favouring good vascularisation and improving the complexion, giving skin a brightened and relaxed appearance.
Their adventure would then take them to Paris where they opened their premises at No. 5 Faubourg Saint-Honorè, at the heart of the elegant and fashionable town and three years later with 50 employees they moved on to take up residence in a three story building on the same street where 1952 the Duchess of Windsor inaugurated the Carita Beauty Institute.
The salon is attended by an international clientele: the rich, famous and beautiful. The Carita sisters create a new hair cut for a by then simple student of architecture, Farah Diba, transforming her into the empress of Iran; they make up the famous chignon of Maria Callas; they cut the long hair of Juliette Gréco; they invent the ponytail of Brigitte Bardot, the fringe of Mireille Mathieu and transform the brunette Catherine Deneuve into the bright blonde of “The Young Girls of Rochefort”.
In these premises they started the production of beauty products and cosmetics. The primal reflection was that a perfect haircut was not enough to underline a woman’s beauty. Rosy and Maria Carita liked to say: "There is a face under the hair: you must look in the mirror". They saw “global beauty" as an obvious concept, a certainty, and the development of formulas and beauty products is based upon this perception meant to satisfy the needs of every individual woman.
The intuitions of the sisters, their pioneering spirit and the beauty house’s experience continue to guide all Carita’s activities, starting with the research and development of new technologies and products in their research laboratories. Today Carita is an internationally renowned cosmetics brand, famous for its high quality produce and excellence in services. An important strong point is the tradition of the “Maison de Beauté”, which stands for the concept of special products for face, body and hair care and a variety of aesthetical treatments.
Carita treatments ensure excellent results thanks to the synergy of innovative e products such as “Rénovateur” – a cocktail of toasted sunflower seeds and essential oils – that is an excellent exfoliator that produces immediate effects on the skin, together with the excellent “IDEAL PRO-LIFT”, a machine created by Carita to cleanse skin deep-down, thus favouring good vascularisation and improving the complexion, giving skin a brightened and relaxed appearance.
Via Montali, 7 - 06068 Tavernelle di Panicale (Perugia) - Umbria, Italy - Tel. (0039) 075832376 - (0039) 0758355818 - Fax (0039) 0758355462 - P.IVA 02409410541